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Tourism: How Effective Management Makes the Difference Издательство: Butterworth-Heinemann, 1997 г Мягкая обложка, 336 стр ISBN 0750622725, 978-0750622721 Язык: Английский инфо 6549a.

Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process This аужуъis an essential guide which also explains effective management in relation to current trends in tourism It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies Individual mбдажоanagers and policy decision makers will also find that this book addresses vital management issues and provides practical help It covers both public and private sectors and shows how they can be brought together as a cohesive whole It examines the functions of management,from planning to the monitoring of performance and results Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketбосеэing, physical planning, human resources development and public awareness Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject During a long career he has travelledthe world for many international organisations as a tourism development consultant Puts tourism development into an overall planning and management framework Highly experienced international consultant and author Comprehensive text for courses which focus on the planning and management of the tourism sector Формат: 15,5 см x 23,5 cм Автор Roger Doswell.




Цена: 8099 руб.


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